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Governor · Kansas · open seat

Kansas Governor

Cindy Holscher vs Ty Masterson

ForecastD +0.9
Democrat55%
Republican45%
RatingToss up
Full forecast
Brief me as

Neutral view. Pick a side and the War Room briefs you as that campaign's operative.

Vital signs

Campaign health, 0 to 100, from public money, outside spending, ballots and activity
DemocratCindy HolscherCriticalBase 45, minus 6 for liabilities
390100
  • Money weight 2536

    Raised $811K against $1.5M for Ty Masterson.

  • Cash weight 2013

    $65K in the bank against $430K for Ty Masterson.

  • Early vote weight 1569

    Registered Democrats cast 47% of the 214,191 ballots in Kansas so far, against 39% for the other party. That is 15.0 points better for Democrats than the forecast expected by now. Counts registration, not votes.

  • National tide weight 1578

    Gallup party identification moved from Republicans 48 Democrats 45 in the third quarter of 2024 to Democrats 50 Republicans 39 in the third quarter of 2026, 14 points toward the Democrats. This race moves 0.90 points for every point the nation moves, so it feels about 12.6 points of that tide, a tailwind for Cindy Holscher.

  • −4 Outmatched five to one in cash. $65K against $430K.
  • −2 Contested items in the watchdog file. 1 allegation on file that the campaign disputes; opponents can run on them.
Open the people file
RepublicanTy MastersonStrainedBase 52, minus 6 for liabilities
460100
  • Money weight 2564

    Raised $1.5M against $811K for Cindy Holscher.

  • Cash weight 2087

    $430K in the bank against $65K for Cindy Holscher.

  • Early vote weight 1531

    Registered Republicans cast 39% of the 214,191 ballots in Kansas so far, against 47% for the other party. That is 15.0 points worse for Republicans than the forecast expected by now. Counts registration, not votes.

  • National tide weight 1522

    Gallup party identification moved from Republicans 48 Democrats 45 in the third quarter of 2024 to Democrats 50 Republicans 39 in the third quarter of 2026, 14 points toward the Democrats. This race moves 0.90 points for every point the nation moves, so it feels about 12.6 points of that tide, a headwind for Ty Masterson.

  • Activity weight 1025

    1 campaign stop by the candidate or surrogates in 30 days.

  • −6 Contested items in the watchdog file. 3 allegations on file that the campaign disputes; opponents can run on them.
Open the people file

How each side wins

From the forecast, the polls, the county map, voter groups, money and ballots
If you work for Cindy Holscher
  1. Protect the lead

    Cindy Holscher leads by 0.9 in the forecast and wins 55% of simulations. The cushion is about 9,890 votes; a one point swing is about 5,750 voters changing sides.

  2. The range

    In 8 of 10 simulations the result lands between R +7.5 and D +9.0. A normal polling error decides it.

  3. The polls

    The polls page average is R +3.5. Your best recent poll is Global Strategy Group (D) at D +0.5; your worst is On Point Polling at R +6.5. 7 polls in the last 30 days.

  4. Turn out the base

    The biggest vote banks for Democrats: Johnson, a projected net 82,197 votes; Douglas, a projected net 31,451 votes; Wyandotte, a projected net 23,766 votes. Every point of extra turnout here is worth more than persuasion anywhere else.

  5. Win the battlegrounds

    The large counties within 12 points: Sedgwick, D +5.6, 16.1% of the vote; Leavenworth, R +7.2, 2.7% of the vote; Crawford, R +5.2, 1.2% of the vote; Harvey, R +4.9, 1.2% of the vote.

  6. Where you run behind the 2024 map

    Against the 2024 presidential vote, Cindy Holscher runs furthest behind in McPherson, Butler, Miami. That is where the forecast sees voters who backed your side two years ago and have not come back yet.

  7. The coalition levers

    Groups big enough to move the race: White voters, 88% of voters, 47 to 52, where a 5 point gain is worth 4.38 points; Voters who cast ballots in 2022 and 2024, 70% of voters, 48 to 50, where a 5 point gain is worth 3.49 points; Voters who find daily costs hard to afford, 60% of voters, 55 to 43, where a 5 point gain is worth 2.98 points.

  8. Where you lose ground

    The forecast's worst groups for Cindy Holscher: Immigration voters 20 to 78, Small counties 31 to 67, Voters who can afford daily costs 39 to 60. Cutting the loss here is often cheaper than winning new groups.

  9. The money

    $65K cash against $430K. Outspent: lean on earned media, digital, field and the outside groups, and pick the two or three media markets that decide it.

  10. The early vote

    Registered Democrats cast 47% of the 214,191 ballots in Kansas so far, against 39% for the other party. That is 15.0 points better for Democrats than the forecast expected by now.

  11. Ty Masterson's strongest asset

    Cash: $430K in the bank against $65K for Cindy Holscher.

If you work for Ty Masterson
  1. Close the gap

    Ty Masterson trails by 0.9 and wins 45% of simulations. Closing it takes about 4,945 voters switching sides, or 9,890 more net votes from new turnout.

  2. The range

    In 8 of 10 simulations the result lands between D +9.0 and R +7.5. A normal polling error decides it.

  3. The polls

    The polls page average is R +3.5. Your best recent poll is On Point Polling at R +6.5; your worst is Global Strategy Group (D) at D +0.5. 7 polls in the last 30 days.

  4. Turn out the base

    The biggest vote banks for Republicans: Butler, a projected net 8,542 votes; Montgomery, a projected net 5,187 votes; Reno, a projected net 4,754 votes. Every point of extra turnout here is worth more than persuasion anywhere else.

  5. Win the battlegrounds

    The large counties within 12 points: Sedgwick, D +5.6, 16.1% of the vote; Leavenworth, R +7.2, 2.7% of the vote; Crawford, R +5.2, 1.2% of the vote; Harvey, R +4.9, 1.2% of the vote.

  6. Where you run behind the 2024 map

    Against the 2024 presidential vote, Ty Masterson runs furthest behind in Wyandotte, Lyon, Shawnee. That is where the forecast sees voters who backed your side two years ago and have not come back yet.

  7. The coalition levers

    Groups big enough to move the race: White voters, 88% of voters, 52 to 47, where a 5 point gain is worth 4.38 points; Voters who cast ballots in 2022 and 2024, 70% of voters, 50 to 48, where a 5 point gain is worth 3.49 points; Voters who find daily costs hard to afford, 60% of voters, 43 to 55, where a 5 point gain is worth 2.98 points.

  8. Where you lose ground

    The forecast's worst groups for Ty Masterson: Black voters 18 to 80, Moderates 27 to 71, Independents 27 to 70. Cutting the loss here is often cheaper than winning new groups.

  9. The money

    $430K cash against $65K. Spend it early on persuasion television in the battleground counties and keep a reserve for the last week.

  10. The early vote

    Registered Republicans cast 39% of the 214,191 ballots in Kansas so far, against 47% for the other party. That is 15.0 points worse for Republicans than the forecast expected by now.

  11. Cindy Holscher's strongest asset

    National tide: Gallup party identification moved from Republicans 48 Democrats 45 in the third quarter of 2024 to Democrats 50 Republicans 39 in the third quarter of 2026, 14 points toward the Democrats.

The map for Holscher

County projections from the forecast
Vote banksWhere the biggest net margins come from
CountyForecastVote shareNet D
JohnsonD +28.325.2%+82,197
DouglasD +59.54.6%+31,451
WyandotteD +53.53.9%+23,766
ShawneeD +24.36.3%+17,599
BattlegroundsLarge counties within 12 points
CountyForecastVote shareNet D
SedgwickD +5.616.1%+10,367
LeavenworthR +7.22.7%-2,257
CrawfordR +5.21.2%-738
HarveyR +4.91.2%-697
Behind the 2024 mapRunning furthest behind the last presidential vote
CountyForecastVote shareNet D
McPhersonR +32.01.1%-3,986
ButlerR +31.12.4%-8,542
MiamiR +28.01.3%-4,306

The coalition

Holscher against Masterson among the groups that can move it, from the forecast's voter group estimates
Swing groups
  • White voters88% of voters · a 5 point gain is worth 4.4
    4752
  • Voters who cast ballots in 2022 and 202470% of voters · a 5 point gain is worth 3.5
    4850
  • Voters who find daily costs hard to afford60% of voters · a 5 point gain is worth 3.0
    5543
  • Voters without a degree58% of voters · a 5 point gain is worth 2.9
    4752
Weakest groups
  • Immigration voters9% of voters · a 5 point gain is worth 0.4
    2079
  • Small counties36% of voters · a 5 point gain is worth 1.8
    3167
  • Voters who can afford daily costs40% of voters · a 5 point gain is worth 2.0
    3960
HolscherMasterson

Scouting report

From the Watchdog people files, each line with its source
Cindy Holscher
  • Main message. A populist cost of living pitch: she will take on corporations and billionaires, will not be bought, and Masterson is Brownback 2.0 who failed to deliver property tax relief with a supermajority. Source
  • Biggest vulnerability as opponents frame it. Masterson and Trump call her a socialist and the most radical candidate in state history, and the RGA says she opposed capping property taxes and flipped on data centers after voting for SB 98. Source
  • Strongest coalition. Organized labor, with the Teamsters, the Kansas AFL-CIO, KNEA, AFT, SEIU, UAW and UFCW, plus a reunited party establishment led by Kelly. Source
  • Weak spot in polling. Name recognition: 12 percent had not heard of her and 15 percent were neutral in Emerson's September 15 to 16 poll, which had her down 44 to 51. Unaffiliated voters outnumber Democrats by more than 50,000. Source
  • Recent event. On October 26 she called Masterson a stooge for Big Tech after Building the Future put more than $1.5 million behind him; a week earlier she thanked Trump for shouting her out after he called her a radical lunatic. Source
  • Money gap. She had $64,933.65 cash on July 23 against Masterson's $430,211.71, and the RGA's about $6.9 million reservation dwarfs KVI's $2.755 million. Source

Top donor blocs: Labor unions, Party and leadership, Small donors

Ty Masterson
  • Main message. Property tax relief and affordability: no Kansan taxed out of a home, farm or business, a 3 percent cap on assessed value growth, and Holscher as too radical for Kansas. Source
  • Biggest vulnerability as opponents frame it. Brownback 2.0 plus a Koch funded GoCreate post paying $217,350 that rivals call a no-show job, along with big tech tax breaks and his 2010 bankruptcy; he denies writing the Brownback plan and WSU defends his role. Source
  • Strongest coalition. Trump's base plus farm groups, with the Farm Bureau PAC, Kansas Grain and Feed and Agribusiness Retailers, and some building trades and transport unions. Source
  • Weak spot in polling. He is underwater at 40 favorable and 44 unfavorable while Holscher is net positive, and he led independents only 47 to 45 in Emerson's September 15 to 16 poll. Source
  • Recent event. Building the Future, a pro data center super PAC, put more than $1.5 million behind him on October 26, a week after Trump reaffirmed his endorsement at a Park City rally. Source
  • Money gap. He held $430,211.71 on July 23 to Holscher's $64,933.65, and the RGA reserved about $6.9 million to the DGA's $2.755 million through KVI. Source

Top donor blocs: Party and leadership, AI industry, Sugar and agriculture

The forecast

Margin over recent runs
R +2.0D +4.021 runs agonow
Now
D +0.9
8 in 10 land between
D +9.0 and R +7.5
Polling average
R +3.5
Partisan lean
R +14.9

Recent polls

Last 45 days
PollsterDays agoSampleResult
On Point Polling0479 LVR +6.5
Global Strategy Group (D)0600 LVR +2.5
RedBox Research (D)01,301 LVR +3.9
YouGov112,255 LVR +3.8
New York Times/Siena College15605 LVR +5.7
Emerson College / Nexstar29750 LVR +6.2
Global Strategy Group (D)29800 LVD +0.5
co/efficient (R)35915 LVR +4.0

Money and the air war

Latest reports
HolscherMasterson
Raised$811K$1.5M
Spentn/an/a
Cash on hand$65K$430K
Outside money forn/an/a
Google adsn/an/a
Ad buys
  • Outside groups combined, airings 9/28 to 10/11 Source$4.2M
Follow the money

The early vote

Kansas, through 2026-10-28
Ballots cast
214,191
Party data
Reported by the state
Ballot margin
D +7.5
Forecast expected
R +7.5
Against expectation
15.0 points better for Democrats

Party registration of who has voted, not how they voted.

Open the early vote tracker

Media watch

Who is putting this race in front of an audience
  • 2026-10-06
    Logan Phillips analyst

    On Breaking Points he said Democrats have a shot in the Kansas governor race with a two to three point polling gap and that the Senate race is getting very uncomfortable for Roger Marshall. Source

Media watch

On the trail

Rallies and events, newest first
  • 2026-10-19
    Ty Masterson rally in Park City

    Spoke alongside President Trump at a Monday night rally at Heartland Credit Union Arena where Trump affirmed his endorsement. Source

Races that move with this one

When the polls miss here, they tend to miss there too