Election Day, Nov 3 6 daysSenate D 85%House D 97%Governors D 86%Forecast updated Oct 28

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Governor · Idaho

Idaho Governor

Terri Pickens vs Brad Little

ForecastR +21.5
Democrat<1%
Republican>99%
RatingSafe R
Full forecast
Brief me as

Neutral view. Pick a side and the War Room briefs you as that campaign's operative.

Vital signs

Campaign health, 0 to 100, from public money, outside spending, ballots and activity
DemocratTerri PickensCriticalBase 21, minus 4 for liabilities
170100
  • Money weight 259

    Raised $218K against $2.3M for Brad Little.

  • Cash weight 205

    $45K in the bank against $958K for Brad Little.

  • Early vote weight 154

    Registered Democrats cast 29% of the 28,945 ballots in Idaho so far, against 70% for the other party. That is 10.4 points worse for Democrats than the forecast expected by now. Counts registration, not votes.

  • National tide weight 1581

    Gallup party identification moved from Republicans 48 Democrats 45 in the third quarter of 2024 to Democrats 50 Republicans 39 in the third quarter of 2026, 14 points toward the Democrats. This race moves 1.02 points for every point the nation moves, so it feels about 14.3 points of that tide, a tailwind for Terri Pickens.

  • −4 Outmatched five to one in cash. $45K against $958K.
RepublicanBrad LittleStrong
790100
  • Money weight 2591

    Raised $2.3M against $218K for Terri Pickens.

  • Cash weight 2096

    $958K in the bank against $45K for Terri Pickens.

  • Early vote weight 1596

    Registered Republicans cast 70% of the 28,945 ballots in Idaho so far, against 29% for the other party. That is 10.4 points better for Republicans than the forecast expected by now. Counts registration, not votes.

  • National tide weight 1519

    Gallup party identification moved from Republicans 48 Democrats 45 in the third quarter of 2024 to Democrats 50 Republicans 39 in the third quarter of 2026, 14 points toward the Democrats. This race moves 1.02 points for every point the nation moves, so it feels about 14.3 points of that tide, a headwind for Brad Little.

How each side wins

From the forecast, the polls, the county map, voter groups, money and ballots
If you work for Terri Pickens
  1. Close the gap

    Terri Pickens trails by 21.5 and wins 0% of simulations. Closing it takes about 78,306 voters switching sides, or 156,613 more net votes from new turnout.

  2. The range

    In 8 of 10 simulations the result lands between R +28.5 and R +14.4. Only an unusual polling error changes the winner.

  3. The polls

    The polls page average is R +18.6. Your best recent poll is Advanced Targeting Research at R +13.5; your worst is VoteNexus (D) at R +20.2. 2 polls in the last 30 days.

  4. Turn out the base

    The biggest vote banks for Democrats: Ada, a projected net 12,362 votes; Blaine, a projected net 5,164 votes; Latah, a projected net 1,390 votes. Every point of extra turnout here is worth more than persuasion anywhere else.

  5. Win the battlegrounds

    The large counties within 12 points: Ada, D +5.6, 30.1% of the vote; Bannock, R +9.3, 4.4% of the vote; Latah, D +8.0, 2.4% of the vote; Valley, R +6.6, 0.8% of the vote.

  6. Where you run behind the 2024 map

    Against the 2024 presidential vote, Terri Pickens runs furthest behind in Bingham, Bonneville, Cassia. That is where the forecast sees voters who backed your side two years ago and have not come back yet.

  7. The coalition levers

    Groups big enough to move the race: White voters, 92% of voters, 31 to 55, where a 5 point gain is worth 4.60 points; Voters who cast ballots in 2022 and 2024, 65% of voters, 32 to 54, where a 5 point gain is worth 3.24 points; Voters who find daily costs hard to afford, 57% of voters, 37 to 48, where a 5 point gain is worth 2.85 points.

  8. Where you lose ground

    The forecast's worst groups for Terri Pickens: Immigration voters 9 to 76, Voters who can afford daily costs 25 to 61, Small counties 24 to 60. Cutting the loss here is often cheaper than winning new groups.

  9. The money

    $45K cash against $958K. Outspent: lean on earned media, digital, field and the outside groups, and pick the two or three media markets that decide it.

  10. The early vote

    Registered Democrats cast 29% of the 28,945 ballots in Idaho so far, against 70% for the other party. That is 10.4 points worse for Democrats than the forecast expected by now.

  11. Brad Little's strongest asset

    Early vote: Registered Republicans cast 70% of the 28,945 ballots in Idaho so far, against 29% for the other party.

If you work for Brad Little
  1. Protect the lead

    Brad Little leads by 21.5 in the forecast and wins 100% of simulations. The cushion is about 156,613 votes; a one point swing is about 3,640 voters changing sides.

  2. The range

    In 8 of 10 simulations the result lands between R +14.4 and R +28.5. Only an unusual polling error changes the winner.

  3. The polls

    The polls page average is R +18.6. Your best recent poll is VoteNexus (D) at R +20.2; your worst is Advanced Targeting Research at R +13.5. 2 polls in the last 30 days.

  4. Turn out the base

    The biggest vote banks for Republicans: Kootenai, a projected net 27,196 votes; Canyon, a projected net 23,429 votes; Bonneville, a projected net 16,329 votes. Every point of extra turnout here is worth more than persuasion anywhere else.

  5. Win the battlegrounds

    The large counties within 12 points: Ada, D +5.6, 30.1% of the vote; Bannock, R +9.3, 4.4% of the vote; Latah, D +8.0, 2.4% of the vote; Valley, R +6.6, 0.8% of the vote.

  6. Where you run behind the 2024 map

    Against the 2024 presidential vote, Brad Little runs furthest behind in Gem. That is where the forecast sees voters who backed your side two years ago and have not come back yet.

  7. The coalition levers

    Groups big enough to move the race: White voters, 92% of voters, 55 to 31, where a 5 point gain is worth 4.60 points; Voters who cast ballots in 2022 and 2024, 65% of voters, 54 to 32, where a 5 point gain is worth 3.24 points; Voters who find daily costs hard to afford, 57% of voters, 48 to 37, where a 5 point gain is worth 2.85 points.

  8. Where you lose ground

    The forecast's worst groups for Brad Little: Independents 19 to 52, Moderates 31 to 49, 2024 nonvoters and third party voters 32 to 48. Cutting the loss here is often cheaper than winning new groups.

  9. The money

    $958K cash against $45K. Spend it early on persuasion television in the battleground counties and keep a reserve for the last week.

  10. The early vote

    Registered Republicans cast 70% of the 28,945 ballots in Idaho so far, against 29% for the other party. That is 10.4 points better for Republicans than the forecast expected by now.

  11. Terri Pickens's strongest asset

    National tide: Gallup party identification moved from Republicans 48 Democrats 45 in the third quarter of 2024 to Democrats 50 Republicans 39 in the third quarter of 2026, 14 points toward the Democrats.

The map for Pickens

County projections from the forecast
Vote banksWhere the biggest net margins come from
CountyForecastVote shareNet D
AdaD +5.630.1%+12,362
BlaineD +46.41.5%+5,164
LatahD +8.02.4%+1,390
TetonD +22.70.7%+1,224
BattlegroundsLarge counties within 12 points
CountyForecastVote shareNet D
AdaD +5.630.1%+12,362
BannockR +9.34.4%-2,974
LatahD +8.02.4%+1,390
ValleyR +6.60.8%-396
Behind the 2024 mapRunning furthest behind the last presidential vote
CountyForecastVote shareNet D
BinghamR +51.12.2%-8,351
BonnevilleR +36.56.1%-16,329
CassiaR +59.01.1%-4,528

The coalition

Pickens against Little among the groups that can move it, from the forecast's voter group estimates
Swing groups
  • White voters92% of voters · a 5 point gain is worth 4.6
    3155
  • Voters who cast ballots in 2022 and 202465% of voters · a 5 point gain is worth 3.2
    3254
  • Voters who find daily costs hard to afford57% of voters · a 5 point gain is worth 2.9
    3748
  • Women51% of voters · a 5 point gain is worth 2.6
    3550
Weakest groups
  • Immigration voters14% of voters · a 5 point gain is worth 0.7
    976
  • Voters who can afford daily costs43% of voters · a 5 point gain is worth 2.1
    2561
  • Small counties34% of voters · a 5 point gain is worth 1.7
    2460
PickensLittle

Scouting report

From the Watchdog people files, each line with its source
Terri Pickens

No researched file yet; this candidate is queued for the next people file batch.

Brad Little

No researched file yet; this candidate is queued for the next people file batch.

The forecast

Margin over recent runs
R +24.6D +2.021 runs agonow
Now
R +21.5
8 in 10 land between
R +14.4 and R +28.5
Polling average
R +18.6
Partisan lean
R +36.0

Recent polls

Last 45 days
PollsterDays agoSampleResult
Advanced Targeting Research29700 RVR +13.5
VoteNexus (D)0700 LVR +20.2

Money and the air war

Latest reports
PickensLittle
Raised$218K$2.3M
Spentn/an/a
Cash on hand$45K$958K
Outside money forn/an/a
Google adsn/an/a
Follow the money

The early vote

Idaho, through 2026-10-28
Ballots cast
28,945
Party data
Reported by the state
Ballot margin
R +40.2
Forecast expected
R +29.8
Against expectation
10.4 points better for Republicans

Party registration of who has voted, not how they voted.

Open the early vote tracker

Media watch

Who is putting this race in front of an audience

Nothing logged yet for this race.

Media watch

On the trail

Rallies and events, newest first

No stops logged yet for this race.

Races that move with this one

When the polls miss here, they tend to miss there too